Entrada’s investment professionals have more than 50 years of industry experience and have executed over $2 billion in real estate throughout their careers.
Founder + Partner
Reuben Berman is the founder of Entrada Partners and leads acquisitions, dispositions and financing of each property.
Before founding Entrada Partners, Reuben worked in the acquisitions and development group at Kor Realty Group, a Los Angeles based real estate firm focused on apartments, condominiums, boutique hotels and resorts. At Kor, Reuben led the acquisition and disposition of $330 million worth of multifamily properties. Prior to Kor, Reuben worked at AEW Capital Management, a real estate pension fund advisor with $57 billion of AUM. At AEW, Reuben worked with joint venture operating partners to acquire over $500 million of commercial real estate, sell a $615 million portfolio of office buildings to Arden Realty, negotiate debt facilities and underwrite numerous other investment opportunities. Prior to joining AEW, he worked at Wells Fargo Bank's Real Estate Group underwriting construction loans and borrowers for new real estate developments.
Reuben is a past President and currently sits on the Board of Directors of the Haas Alumni Network, Los Angeles Chapter. He is a member of the UCLA Real Estate Alumni Group's Endowment Circle, the Jewish Federation's Real Estate and Construction division and AIPAC. He currently lives in Los Angeles with his wife, son and daughter.
UCLA ANDERSON SCHOOL OF MANAGEMENT
HAAS SCHOOL OF BUSINESS, UC BERKELEY
BS, Business Administration
founder + Partner
As a Principal of Entrada, Justin Schuman oversees all of the firm’s investor relations and asset management services.
Prior to Entrada, Justin was a Senior Vice President at JRK Residential Group, an apartment platform that owns and/or manages over 35,000 units nationwide. At JRK, Justin oversaw eight Regional Managers and was directly responsible for a portfolio of 11,700 units nationwide with annual revenues exceeding $85 million. His role included all facets of property management including revenue and expense optimization, multi-million dollar renovation programs, operations, accounting, human resources and training.
Prior to his work at JRK Residential Group, Justin was the Real Estate Investment Manager for Nazarian Enterprises, a high net-worth family office in Los Angeles. In that capacity, he invested over $100 million of equity over three years in all real estate asset classes. Additionally, he was responsible for the overall investment performance of $175 million of equity spread across 60 investments in hotels, apartments, condominiums, office, industrial and opportunity funds.
He was also previously employed with AIMCO (NYSE: AIV), the third largest multifamily owner / operator in the country with over 150,000 units under management. At AIMCO, Justin worked in the operations, finance and acquisitions/dispositions departments.
Justin currently lives Brentwood with his wife and daughter.
WHARTON SCHOOL OF BUSINESS UNIVERSITY OF PENNSYLVANIA
UNIVERSITY OF CALIFORNIA AT SANTA BARBARA
BA, Business Economics
Joshua Bar-Yadin leads Entrada’s construction management and leasing and is on the investment committee for acquisitions and dispositions.
Joshua has managed construction projects to upgrade and/or reposition approximately 1.2 million square feet of commercial real estate projects throughout San Antonio, Austin and Dallas. He has also managed repositioning projects on approximately 850 apartment units.
Prior to partnering with Entrada, Joshua worked as a project manager with United Fashions, a regional retail chain and as a finance and operations supervisor with UPS, where he led a 170-person team and oversaw annual recoveries of more than $9 million.
Joshua serves on the UTSA Alumni Association Board of Directors. He lives in San Antonio.
UNIVERSITY OF TEXAS AT SAN ANTONIO
BA in Business Finance and Marketing
SENIOR Vice President
Natalie Atun Greenberg is a Senior Vice President at Entrada Partners, where she is responsible for all acquisitions, due diligence and financing.
Prior to Entrada, Natalie was a Director at Rexford Industrial (NYSE: REXR) in their acquisitions team, where she completed more than fifteen acquisitions and was responsible for all asset dispositions. Prior to Rexford, Natalie was a Senior Asset Manager at Colony Capital, where she managed a portfolio of non-performing loans. Previously, she worked at Wells Fargo as an Asset Manager in their Real Estate Owned group as well as at Lowe Enterprises, a leading national real estate developer, operator and manager. Natalie began her career as an investment banking analyst with UBS, where she focused on real estate M&A transactions and private equity placements.
Natalie currently sits on the board of the UCLA Real Estate Alumni Group. She lives in Santa Monica with her husband, daughter and two dogs.
UCLA ANDERSON SCHOOL OF MANAGEMENT
BARNARD COLLEGE AT COLUMBIA UNIVERSITY
Summa Cum Laude, Phi Beta Kappa