Are you a Broker with a deal? We offer a range of incentives. Email our Acquisitions team at acquisitions@entradapartners.com
Entrada targets well-located multifamily assets in high-growth markets, where demographic trends and supply-demand dynamics support long-term value creation. Our active management approach enhances operational efficiency and improves resident experience. With a focus on durable income and strategic capital improvements, Entrada’s multifamily investments are built to perform across market cycles.
Why multifamily real estate?
Founded in 2009 amid the Global Financial Crisis, Entrada began by acquiring non-performing loans secured by multifamily properties. We paused acquisitions in 2016 due to diminishing risk-adjusted returns. Today, with market values having recalibrated, we see a compelling window to reengage in the multifamily sector.
Distressed Cycle
Since peaking in 2022, multifamily asset values have declined by 20–40%, marking the onset of a distressed cycle. This downturn creates a rare opportunity to purchase properties at significantly reduced valuations.
Risk Mitigation
Current market dynamics allow us to acquire assets well below replacement cost, creating a meaningful margin of safety. This cost basis enables more competitive rent positioning relative to new construction, offering downside protection and sustained tenant demand.
Future Rent Growth
Although many U.S. markets are experiencing temporary oversupply, we anticipate that limited new development combined with ongoing population growth will restore equilibrium over time. As supply and demand rebalance, we expect renewed rent growth and significant value creation in the upcoming cycle.
Invest with Entrada
Multifamily Investment Criteria
Property Types
- Workforce, LIHTC, and student housing
Deal size
- $10M-$100M
Target Markets
- Predominantly Sunbelt, but flexible
Target Returns
- Core-plus: 15% IRR, Value-add: 18% IRR